Building a Successful Online Content Strategy

How the course is delivered

The course consists of six x 60-minute sessions, each a mixture of delivery and interaction using Zoom breakout rooms and other online tools. There will be 15-minute breaks between each session with the opportunity to do exercises and take a break. The course will run on the same day across two weeks, split into two half-day sessions in the morning from 9am to 12.30pm. The course includes homework set between the two sessions, with tutor feedback.

To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. The course will be delivered via Zoom Pro with attendant security levels. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.

Any information to be completed beforehand will be sent via email.

Accessibility

Please contact us at with any accessibility or special requirements, for example having in-session captions or the learning materials sent to you in advance.

If you have any concerns about technical requirements or access please contact us on or telephone (+44) 020 8874 2718.

In-house training

This course is also available for in-company training, either virtually or in person at your office. Course content is tailored to suit your requirements. Group sizes range from five to twelve attendees. To find out more, email or telephone +44 (0)20 8874 2718.

Delegate feedback

“The course was excellent, really informative and practical, with bespoke attention to our specific concerns. I’ve gained knowledge of what a clear content strategy looks like and ideas for how to work towards it within my team.” Educake delegate

“Sue was a great instructor who provided clear information and very helpful exercises. She was very encouraging throughout and help me understand the topic much better. I have gained an understanding of best practices for creating and managing content.” Difference Engine delegate

“The course was excellent. I’ve gained confidence in applying both my existing knowledge of content and systems and new skills gained from the course within my organisation, and advocating these to colleagues.” Parliamentary Digital Service delegate

“The course was great, Sue was fab. I’ve gained a new perspective, some new ideas and resources to learn more.” IDP Connect delegate

“The course leader is amazing with loads of experience and is easy to talk too. I learned a lot about planning in tasks and systems, ensuring that you can quantify that you have been successful in your tasks, and mapping workflow.” NHS National Services Scotland delegate

“I really enjoyed the course. A good mix of exercises and content. I now know what to think about when starting my content audit.” Delegate from Independent Age

“Sue was very engaging and it was great to do group exercises virtually to practise the concepts that were being explained. I have a greater understanding of how to structure our website content to be tailored to users’ needs and the organisation’s goals.” Delegate from the Printing Charity

“The course was excellent. I’ve gained practical ways to revise parts of our website and identify pain points.” Books Marketing Manager, Liverpool University Press

About the tutor

Sue Davis has designed, produced and edited hundreds of websites for clients ranging from small charities and businesses to large NGOs such as UNICEF and global enterprises. When at Channel 4, she designed one of the first live blogs, for Time Team – blogging while the archaeologists found new treasures.

She has also presented TV series for the BBC (Computers Don’t Bite) and Sky TV (Download).

She currently helps clients with website metrics and analytics, performs expert usability reviews, conducts competitive reviews, advises on enterprise blogging, and designs and structures websites.

Follow her on Twitter: http://twitter.com/suedavis68

Related courses

The PTC offers virtual classroom courses, self-study distance-learning courses, and a range of e-learning modules. See below for those that complement or build on this course.  

Virtual classroom courses

• Copyright - the basics
• Copywriting for Publishers
• Grammar and punctuation - the basics
• Introduction to Digital Project Management
• Introduction to Marketing for Smaller Publishers
• Introduction to Project Management
• Writing for Online Audiences

Distance-learning courses

• Creative Copywriting for Publishers
• Essential Grammar

e-Learning modules

• An introduction to marketing
• Essential copyright for publishers