Hermione Ireland
Hermione has worked in marketing in the publishing industry for nearly 30 years, in senior roles at DK (Dorling Kindersley); Little, Brown; Phaidon; and Hachette. She now runs a small wine book publisher, Académie du Vin Library. She’s seen huge changes in the field in that time but, while some of the delivery methods and media change, the key messages for campaigns, authors and brands remain consistent. She’s also learnt some interesting lessons from time spent in travel and fashion.