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Social Media for Academic Publishers

  • Social Media for Academic Publishers

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  • Author(s): Alistair Horne and Carly Bull
  • Creation Date: Monday, 18 December 2023

  • This guide will tell you about the benefits of using social media, and how to develop a strategy that will make the most of the possibilities offered by different social platforms. It will also show you how to measure the success of your activity, so that you can learn what works for you. Whether you’re starting out in social media or just looking to refresh your understanding of this fast-moving area, this guide will tell you what you need to know to get the best out of the opportunities that social media offer academic publishers.

    Originally written by Alistair Horne, academic publishing commentator and Lecturer in Publishing at the University of Stirling, this guide has been fully revised and expanded by Carly Bull, Head of Marketing at Bloomsbury Publishing PLC, in 2023.