Copywriting for Publishers
Effective copy is the cornerstone of effective selling.
Yet in a busy working day, copywriting is often the task that gets squeezed into the time that’s left after everything else is done. And while every publisher loves words, copywriting is an art and a science we pick up over time – time we don’t have.
Generative artificial intelligence (AI) programs can help save time, but you still need to know the basic principles of copywriting so you know what good copy looks like and how it works.
This virtual course aims to shortcut the process of learning how to write copy and equip you with the skills you need to write more effective copy more quickly.
We’ll look at all the copywriting essentials, applying our learning as we go in a variety of practical exercises. We’ll also consider real-world matters, including how to request, give and receive feedback on copy.
Whatever you write and whatever your level of copywriting experience, this course will help you move up a level and harness the power of words with more confidence than ever before.
Who is it for?
Anyone working in publishing or in a related area who has to convey key messages through the written word. This includes:
- Copywriters
- Editorial assistants, assistant editors, editors
- Freelance publicists
- PR assistants, executives, managers
- Publicity assistants, executives, managers
- Marketing assistants, executives, managers
- Web assistants, editors, managers.
What will you achieve?
On completing this course you’ll be able to:
- write more effective copy across a range of different forms
- complete copywriting tasks more quickly
- feel more confident in your copywriting skills.
Programme
Day one
- What is copywriting?
- Developing a copywriter mindset
- The basics of good copy
- The basics of good writing
- Overcoming writer’s block
- Building better relationships
-
When AI is useful – and when it isn’t
Day two
- Blurbs
- Press releases
- Web copy
- Social media
- Newsletters
- Emails
Delegate feedback
Catherine Every is the new tutor for Copywriting for Publishers. Here is some feedback from another of her courses.
“Really nice, short and concise with concrete examples and without any unnecessary fluff!!! I recommended this course to one of my staff who has difficulties to structure her work whether it is just writing emails or creating presentations because I think that the principles outlined here apply not only to copywriting but to effective communication in general.” Martin K.
“This course is great for people like me who have little background in copywriting. I want to explore this career further and this course gave all the best ways and tips to improve my writing. The exercises were also very helpful, it made the course interactive.” Janella R.
About the tutor
Catherine Every is a copywriter and writing skills trainer.
She has over 20 years’ experience and has worked with more than 180 clients on over 7,500 projects.
She began her career in publishing, including stints with Jessica Kingsley Publishers and Oxford University Press, before establishing her own copywriting business, Every Word Ltd, in 2012.
Dates
Tuesday, 18 March 2025
Tuesday, 07 October 2025
Date information for future sessions
March 2025
- 18 & 20 March
- Times: Each session will run from 9.00am to 12.30pm
October 2025
- 7 & 9 October
- Times: Each session will run from 9.00am to 12.30pm
Course format
- Virtual course
- 9am to 12.30pm
- Four x 1.5 hour sessions plus breaks, comprising two half-day sessions.
A number of discounts are available
What you will need
To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.