Writing for Online Audiences

Delegate feedback

“This one of the best online courses I have ever been to. Sue was so engaging and broke down information clearly whilst giving great activities, both as homework and throughout the sessions, to keep people engaged. Her approach was warm, and considerate, it made you feel at ease – especially when not knowing the answers to approaches! In terms of course content, everything covered was relevant, timely and accessibly. Overall, it really was an excellent course, one that you will come out with learning much more than you think! This course gave such a clear insight into how to write engagingly, concisely and ultimately, targeted for your audience.” Bloomsbury Publishing delegate

“Sue was such an engaging teacher, and I absolutely loved this course. This is the third one I've completed with PTC and each was brilliant. Thank you Sue for your spot-on pacing, and for pitching the exercises at the right level - right amount of time and right amount of work to have the message sink in. I now understand how to edit for an online audience, and also the benefits of applying some of these techniques to print editing.” Editor, Exhibitions and Galleries, Natural History Museum

“The teaching style was very good – clear, accessible, and engaging. I found the specific details about language the most useful content, such as sentence length and structure, high-frequency words, etc. This is informing my writing already.” Tearfund delegate

“The style of learning worked really well – it was a nice pace, no pressure to speak in front of others and everyone participated well which was good. I’ve gained the confidence to look more critically at our online content and rewrite and edit it.” Exeter College delegate

“I enjoyed this course and have gained useful suggestions on how to improve the readability of online content.” Digital Content Writer, Avert

“I loved it! The tutor was so friendly and welcoming, I felt comfortable and engaged the whole time. I’ve gained practical tips and advice on how to tailor my editing to make the content really work online.” The Open University delegate

“The course was interactive, engaging, interesting, and very practical and useful. I liked the exercises. There were lots of resources to follow up and the chance to ask questions. I have a better understanding of how to write or edit content for our website.” Child Poverty Action Group delegate

“I very much enjoyed the course. Sue Davis was a fantastic instructor – very friendly and knowledgeable. I am aiming to start a career, and this was a fantastic introduction to the field, with specialist knowledge and personal feedback.” Student

“I really enjoyed the course. The tutor, Sue Davis, was personable and organised. I’ve gained new skills and top tips when crafting copy. I particularly liked the course structure – input from the tutor followed by exercises to help cement the ideas, with breaks between sessions.” Freelance journalist

“An excellent course. Sue is an engaging teacher and I loved how she showed examples and did exercises with us – it made everything much clearer. The handouts were useful and the homework great for putting new skills to use and building confidence.” Little Island Books delegate

“The course worked well remotely. Sue is great. Really engaging and knowledgeable, and the breaks helped retain concentration levels. I am now equipped to reassess my company website pages, develop in-house SEO guidelines, and assess training requirements for other members of the team.” Bloomsbury Publishing delegate

“I have a much better understanding of writing for the web, to use in my everyday workplace. The tutor is engaging, friendly and knowledgeable, and the content covered was interesting. The section on SEO gave useful areas for further research.” London School of Economics and Political Science delegate