Content Strategy for the Web receives international approval

Desirée Leonardi, a Library Assistant based in Rome, shares her thoughts.

Six gems about marketing that may seem obvious, but are you really acting on them?

Rachel Maund, founder of Marketability and tutor for the Publishing Training Centre, shares six nuggets of wisdom to make sure you set about your marketing planning and activity in a way that will lead to success.

Can social media make a difference for your authors?

BBIA 2016 Award winner Alison Barrow's take on social media

Transworld's Alison Barrow gives us her thoughts on the power of social media, and how publishers can harness it.

Marketing, does it make a difference to the reader?

Nina Pottell says it does.

Are publishers' marketing campaigns relevant to booksellers?

Sheila O'Reilly: a bookseller's perspective

Yes is the short answer. Now for the slightly longer answer: Why do I think that only the best publishers’ marketing campaigns are relevant to what we do in bookshops?