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Marketing in the Digital Age

  • Marketing in the Digital Age

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  • Author(s): Julia Garvey and Hermione Ireland
  • Creation Date: Monday, 18 December 2023

  • Marketing is suddenly trendy - everyone wants to work in marketing. But what skills do you need to get started, and more importantly, make a success of a career in marketing?

    This guide provides the low down on the essential skills that every marketer needs to master; from analytics to social media, to content marketing and email. But importantly we also remind you of the core competencies that must underpin everything you do.

    Author Julia Garvey is Deputy Director General of the British Educational Suppliers Association. She has worked in marketing for over 30 years and has a Diploma from the Chartered Institute of Marketing and a BA in Publishing from Oxford Brookes University. The guide was updated by PTC tutor Hermione Ireland in 2023.